Email Marketing

Home »   Services »   Online Marketing and SEO »   Email Marketing

We're proud to introduce you to Create 'N' Send!

Not Just Good Looks

Create 'N' Send is a full-service email marketing platform. Create and send emails to promote your company or organization with everything from product announcements, to newsletters, to press releases.

Why email marketing works

  • It’s cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.
  • It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
  • It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
  • It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Snapshots of Reporting:

Highlights of email marketing:

  • Emails are a great way to get in closer contact with customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement.
  • You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
  • You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
  • Email marketing returned an incredible $43.52 for every dollar spent in 2009. That’s a fantastic ratio.

One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct email marketing with a tool like Create 'N' Send, you can see very quickly what is working, and what is not.

Show your clients some of the reports they could get with Campaign Monitor. Feel free to re-use any of the screenshots we provide on your site and other marketing materials. You might even go further, setup a sample account, and let them click around and see some real reporting.

If something isn’t working, they’ll find out and be able to tweak it immediately, at low cost. This is a potentially huge saver of time and money.

It’s easy to manage

If you have tried email marketing in the past, you may have been overwhelmed by unsubscribe requests, or bounces coming back to them. Or you might have tried a system that was just not fun to use.

We offer something better - automated processes that handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce. Think of how much time you used to spend doing those things!

It's flexibile

Think of all the ways you can use email marketing. Could you feature a different product each week, and offer special prices to frequent buyers?

Maybe you can have case studies of customers using your service, and can segment your lists to send them to other potential customers in similar industries. Could you email customers who have been out of touch for a little while, and ask if they have any suggestions?

The number of possibilities is limitless!

See a working example!

Seeing your brand in action as an email is much more convincing than words and graphs. Why not send a sample email, with your own branding on it? It’s free to do through Create 'N' Send, and should not take you much time. Contact us today using the form on the right, and get started for free.

The Benefits of Outsourcing Your Email Marketing

Many companies and clients wonder what benefits an external email service provider can offer them, and whether they could just do it in-house themselves. In this article we will cover the major benefits of using an email service provider to send and manage email campaigns.

Easily measure the success of your campaigns

If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.

For every campaign you send, Create 'N' Send automatically creates reports that are:

  • Easy to understand
  • Automatically updated
  • Simple to share with other people

Save time

What administrative work? Sending the email might not take too long (although it may crush your mail systems internally!). It’s dealing with the results of your campaign that can eat up your time.

  • Subscribe and unsubscribe requests — every time you send a campaign, some people are likely to want to get off the list. It may only take you a minute or two to deal with, but if you need to stop what you are doing and switch tasks, it adds up quickly. And what happens if you miss one and send to that person again?

    Create 'N' Send lets people unsubscribe instantly from any email they receive, and your list is updated automatically.

  • Dealing with bounced emails — For any given campaign, you might expect up to 10% of the emails to be bounced back to you. That could be hundreds or thousands of emails you need to handle somehow.

    Are they permanent bounces? Then should you remove them from your list? Or do you need to resend the email to them?

    Create 'N' Send instantly removes hard bounces, and re-sends your campaigns automatically to addresses which soft bounce.

  • Dealing with spam complaints — Sometimes people forget that they signed up for your emails, and hit the spam button. Create 'N' Send instantly removes people from your list when they make a spam complaint, ensuring they do not receive any more email.

  • Avoid hold ups on your own mail servers — We’ve heard of more than one marketing manager staying up till all hours trying to send email campaigns out without shutting down the company email network.

    Let our servers handle that load for you.

Improve your deliverability

Your email campaign can only succeed if your recipients are actually able to read it. Using Create 'N' Send to send your campaigns can have a big impact on the number of people receiving the emails.

  • Whitelisting and feedback loops — We have relationships with major ISPs like AOL, Hotmail, Yahoo! and many more that mean our mail servers are recognized as legitimate senders of bulk email, so your campaigns have a much greater chance of being delivered.

  • Monitoring of blacklists — We continually check blacklisting services to make sure our servers are not being listed, something which is time consuming and complex to do for your own servers.

  • Specialized network of mail servers — our mail servers optimize email delivery for particular recipient mail systems, throttling the speed of delivery to match acceptable levels for each system.

Use advanced options and smarter features

  • Personalization — Use custom fields to adapt your emails for individual subscribers
  • API — A programming interface to let you integrate Create 'N' Send with your own systems
  • Segmentation — Send focused emails to subsets of your full lists
  • Powerful import and export — Easily get your subscriber lists into and out of the system at any time
  • Archive your campaigns — Easily display your previous campaigns on your website

Constant improvement

A web based service like Create 'N' Send can be updated with better performance, new features and smarter tools very quickly, and at no extra cost. You don’t have to worry about having the wrong version, or getting out of date.

Every month we are adding features and making updates to make Create 'N' Send do more for you in less time.

Secure, reliable and supported

Your valuable subscriber information and campaign details are kept safe in our data centers. With biometric security, uninterruptible power supplies and environmental control units, our physical security and reliability is state of the art.

We keep your data backed up and duplicated across our network at all times. Our hardware is completely redundant, meaning that even if one disk or server fails, nothing will be lost and the system will stay up.

Focus on your customers, not on your technology

Sure, you can use your own email client, or some other in-house tool to add your subscribers and deal with unsubscribe requests and bounces from bad emails all day.

But wouldn’t you rather spend that time working on the email itself, crafting the message to better meet your customers requirements and tweaking subject lines and headlines to get better results?

Using an email service provider lets you avoid the mundane administrative work and concentrate on serving your customers better.